Navigating the Diet Industry: There are only 3 DietsOctober 31, 2017
Protein on a Plant-Based DietDecember 13, 2017
The following health claims can be found on the campaigns website. It should be noted that no claims are backed up or linked to any third party site, or have any form of statistics or scientific study (be it credible or otherwise) cited. The site states that they have "gathered the data and crunched the numbers for you", but do not detail what this data is or what numbers they are referring to. In fact apart from the calorie, protein and calcium content of the products themselves, there is no actual statistical or numerical data available on the site.
1. Dairy Contains Good Fat
"Dairy does contain fat but it’s good and natural as part of a balanced diet."
A Harvard study
which was published in the American Journal of Clinical Nutrition displayed several opposing facts to the above. When dairy fat was replaced with vegetable fat or polyunsaturated fat, the risk of cardiovascular disease dropped by 10% and 24% respectively. Replacing calories from dairy fat with carbohydrates from vegetables and fruits further reduced risk of cardiovascular disease by 28%. This falls in line with previous posts on the benefits of a high carbohydrate, low fat diet as the optimal diet for human health.
2. Milk Allergies
Milk allergies are "uncommon"
and that most children "grow out of their allergies"
by ages 3-5. It is also stated that lactose should be consumed "to promote tolerance"
75% of the world's population is lactose intolerant
. This would make milk allergies common, rather than uncommon. Although the number is lower here, with 15% of the Irish population being lactose intolerant. As for consuming dairy products "to promote tolerance" in those who have a dairy allergy, the Irish Health Service Executive (HSE) states on their website that "The treatment for lactose intolerance is to avoid milk and dairy products,"
and actually goes on to suggest rice, almond, oat, soy milk and hazelnut milks as alternatives. Ironically, a 2011 study on the effect of cow's and almond milk on prostate cancer cells
showed that cow milk promoted growth of prostate cancer cells by 30% where as almond milk actually suppressed the growth of cells by 30%.
3. Dairy Does Not Cause Acne
"Don’t blame your diet!"
Acne is a dermatological condition that effects 85% of adolescents in western countries
, but is nearly non-existent in non-western countries that do not consume milk or dairy products. A 2011 study on the acne promoting effects of milk
concluded that the abusive over consumption of mammalian breast milk (cows, like humans, are mammals) beyond the newborn stage of life is responsible for the acne epidemic and more serious chronic western diseases (obesity, diabetes, cancer).
"Casien, which makes up 87% of cows milk protein, is the most significant carcinogen we consume"
Dairy sales are declining worldwide, given the growing body of research linking dairy consumption to numerous negative health effects.
The misconception of dairy as being imperative for strong bones has not only been dis-proven by research such as the Harvard nurses study
, but the opposite has been shown. A study published in 2014
showed populations that consume more dairy have higher rates of fractures, and even that three glasses a day was associated with nearly twice the risk of premature death.
Campaigns like these are industries attempt to reverse or arrest the falling sales figures of their products. It is important to note that the workers in the IDC or the marketing agency that most likely created this campaign are not "evil", nor are they intentionally seeking to harm your health. Like all humans, their thoughts, values, and mindset are a product of the place and time they were born and raised. They simply have not been exposed to the information or data that directly opposes what they believe. To ensure that you are making the best possible choices for yourself and your health, visit our resource guide for documentaries, books, external links and more.