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The Oat Milk Company Has Become The World's No.1 Brand And Continues Its Sustainability Mission
Oatly, which supplies non-dairy milk alternatives made from oats, generated over $100 million in revenue last year, mainly driven by an explosion in consumer demand in the US. From 2018 - 2019, their sales increased from $6 million to $40 million in America alone. This 500% increase falls in line with the prediction that the global dairy alternative market reached a value of US$ 16.5 billion in 2019 and is expected to reach a value of US$ 38.2 billion by 2025 as more consumers move away from traditional dairy products.
Ethica, an Irish Oat Milk brand, produces a plant-based yoghurt alternative and is looking to challenge Oatly by bringing an Irish produced oat milk to market in the near future. At present, the Irish demand for oat milk is fulfilled by Oatly & Minor Figures brand.
Oatly Reducing Carbon Footprint by 87%
Alongside their commercial success, Oatly remains committed to improving the commercial and environmental landscape as a whole. Having just announced their partnership with Swedish transport technology company Einride, they plan to reduce the companies carbon footprint by 87 percent by using all-electric commercial vehicles.
“Sustainability is at the core of everything we do and we are committed to driving change across the food industry through embracing new sustainable solutions in every area of our business,” said Simon Broadbent, Supply Chain Director at Oatly, in a statement. “Electrical transportation is a key part of our supply chain strategy globally and on these routes, we will be reducing our carbon footprint by 87%.”
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