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Plant Based Deliveroo Food Orders Surge 187% During Lockdown
Food delivery service Deliveroo has revealed that during the lockdown period of Covid 19 orders of plant based and vegan options increased 187%, with users in Dublin being the biggest consumers of plant based options, followed by Cork. Umi Falafel's Palestinian Falafel sandwich ( pictured below) was named as the most ordered item in the meat-free vegan dish category. The company has 6 locations, 4 in Dublin, 1 in Cork and the final store in Belfast.
The data further reinforces the consumer shift to meat-free and plant based eating following the coronavirus outbreak. As we previously covered, the pandemic accelerated consumer movement away from meat-based meals, with "flexitarian" eating on the rise. It also follows the European Union's recommendation of a continental shift to a plant based lifestyle in its Farm To Fork & Biodiversity Strategies.
We’ve also seen a Flexi trend emerging where an increasing number of customers are ordering a mix of vegan and non-vegan dishes
Flexitarianism On The Rise
Even before the global pandemic, meat free ordering on Deliveroo was rising sharply. The company revealed last November consumer ordering of vegan labelled items on their service had increased by a massive 330% in just two years, and the company expects the trend to continue in the coming years.
Arabella Jenkins at Deliveroo said; "Not only have we seen a hungry appetite for new vegan and veggie dishes and restaurants from our customers who always order vegan, but we’ve also seen a Flexi trend emerging where an increasing number of customers are ordering a mix of vegan and non-vegan dishes. We are here to deliver a great choice and selection to our customers, whatever they fancy."