Plant based meat company Meatless Farm, based in Leeds, is hoping to continue the post lockdown sales increase with its M*** F*** campaign. The provocative campaign has been rolled out in supermarkets, radio, tv, print, and social media, and will cost a total of £1.5m between August and September.
Men's Health, the world's largest men's health publication, made the statement in its July 2020 issue of the magazine, examines the idea in an article entitled "We Need to Get Over the Idea of "Man Food".
Highway To Health, a brand new T.V. series showcasing the benefits of a plant-based diet, will debut later this year with Irish musician & activist Tanya O'Callaghan joined by co-presenter Derrick Green. The pair will be exploring cuisines and cultures worldwide, along with eco-friendly innovations in the food world and beyond.
Food delivery service Deliveroo has revealed that during the lockdown period of Covid 19 orders of plant based and vegan options increased 187%, with users in Dublin being the biggest consumers of plant based options, followed by Cork.
Kerry Group is looking to capitalize on the consumer demand shift to plant based and meat free alternatives with its new "Radical" range. The company, despite being a juggernaut of the Irish meat and dairy industry, is steadily increasing its alternative meat and dairy offerings, which use a variety of non-animal proteins including pea, rice, and sunflower.
Meadow Foods, the UK’s largest independent dairy and leading supplier of dairy ingredients to the food industry, has announced its plans to open a £4,000,000 plant based manufacturing facility in Chester, England. Construction began in January, and the facility is expected to be producing dairy-free milks, creams, yogurts, and sour cream by the end of 2020.
A study conducted at l’Université du Québec à Montréal (UQAM) found that plant-based athletes outperformed omnivores in endurance tests, which the researchers say could be due to the higher carbohydrate intake
The program will see 75 new products hit the shelves in ALDI stores nationwide for 2 weeks only. 5 of these will go on to secure long term contracts with the retailer. Among these, several Irish plant based businesses will be stocked
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