With interest in plant based eating reaching new levels every week, more and more businesses are looking to capitalize on this emerging field. Venturing into a new market has its pitfalls. In the case of food service, offerings that tick the plant based or vegan boxes can cause confusion for those not in the know.
How many portions of fruit and vegetables should I eat every day? This simple question has several conflicting answers, depending on which source one selects for the answer. The most common response is, without question, 5 portions a day. For so long, this catchy phrase (1 of your 5 a day) has been the go-to rule of thumb for dietary fruit and vegetable intake. Originally conceptualized in 1988 as part of a campaign in California, the aim of the slogan was to kickstart healthy eating by offering consumers an instantly understandable rule of thumb to help achieve the goal of 400g of plant intake each day, made up of 5 x 80g servings.
Ireland, a country which boasts meat and dairy as its two main agricultural exports, has seen a steady rise in the popularity of plant based eating and a slow but steady move away from the traditional pint of milk, meat and two veg dietary staples which kept our ancestors fed for generations.
Ireland has ranked 10th in the world for countries where veganism interest is highest. The data, compiled by Chef's Pencil, analyzed Google trends over the past 10 years in searches for vegan and plant based recipes. The study found that in Ireland in particular "plant-based cuisine is enjoying an even bigger popularity (than veganism)"
Men's Health, the world's largest men's health publication, made the statement in its July 2020 issue of the magazine, examines the idea in an article entitled "We Need to Get Over the Idea of "Man Food".
Food delivery service Deliveroo has revealed that during the lockdown period of Covid 19 orders of plant based and vegan options increased 187%, with users in Dublin being the biggest consumers of plant based options, followed by Cork.
Kerry Group is looking to capitalize on the consumer demand shift to plant based and meat free alternatives with its new "Radical" range. The company, despite being a juggernaut of the Irish meat and dairy industry, is steadily increasing its alternative meat and dairy offerings, which use a variety of non-animal proteins including pea, rice, and sunflower.
A study conducted at l’Université du Québec à Montréal (UQAM) found that plant-based athletes outperformed omnivores in endurance tests, which the researchers say could be due to the higher carbohydrate intake
The EU published its new Farm To Fork & Biodiversity strategies yesterday, which explicitly stated the need for member countries to shift to a "More plant-based diet" for both environmental and health reasons
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.