Plant Based vs Omnivore

November 3, 2020

Research: One-In-Three Consumers Seeking Tastier Plant-Based Products

Research conducted by Kerry Group has revealed some interesting insights into the European plant-based market. With the sector poised for exponential growth over the next decade, these numbers are the tip of the iceberg when tracking the changing consumer trends in favour of plant based alternatives to traditional products. The research found that not only are 42% of plant-based food consumers are choosing plant-based products on a more regular basis, they are seeking tastier products and a wider range to select from.
October 17, 2020

Analysing The Northern Irish Livestock and Meat Commission’s “Love NI Beef” Campaign

The Northern Irish (NI) Livestock and Meat Commission(LMC) has launched its new "Love NI Beef" campaign to counteract the decline in beef sales and the growing consumer effort to reduce their meat consumption. The campaign is presented in both traditional media and online, with a combination of farmers, chefs, Dr's and environmental experts offering their opinion in their area of expertise.
June 3, 2020

Plant Based Athletes Outperform Omnivores In Endurance Study

A study conducted at l’Université du Québec à Montréal (UQAM) found that plant-based athletes outperformed omnivores in endurance tests, which the researchers say could be due to the higher carbohydrate intake
October 10, 2017
Plant based vs animal based

Plant-Based Vs Omnivore