Research conducted by Kerry Group has revealed some interesting insights into the European plant-based market. With the sector poised for exponential growth over the next decade, these numbers are the tip of the iceberg when tracking the changing consumer trends in favour of plant based alternatives to traditional products. The research found that not only are
42% of plant-based food consumers are choosing plant-based products on a more regular basis, they are seeking tastier products and a wider range to select from.
With interest in plant based eating reaching new levels every week, more and more businesses are looking to capitalize on this emerging field. Venturing into a new market has its pitfalls. In the case of food service, offerings that tick the plant based or vegan boxes can cause confusion for those not in the know.
Ireland, a country which boasts meat and dairy as its two main agricultural exports, has seen a steady rise in the popularity of plant based eating and a slow but steady move away from the traditional pint of milk, meat and two veg dietary staples which kept our ancestors fed for generations.
Domino's Pizza has launched a range of vegan products across its Uk & Ireland stores. Having successfully trialed two pizzas, the "Vegan Margherita" and the "Vegan Vegi Supreme" in Dublin, Cork & Belfast, the company has rolled out the options along with complementary products in all stores nationwide.
Aldi has announced that 48 products form a total of 7 suppliers will be returning to stores on Sunday, September 13th for two weeks only. Among these products are 3 Irish produced plant based products: Magic Mayan Chocolate, Furnace Green Black & White Pudding, and Porter & Nash Gravy.
Ireland has ranked 10th in the world for countries where veganism interest is highest. The data, compiled by Chef's Pencil, analyzed Google trends over the past 10 years in searches for vegan and plant based recipes. The study found that in Ireland in particular "plant-based cuisine is enjoying an even bigger popularity (than veganism)"
In his new documentary, David Attenborough: A Life On Our Planet, the 93 year old details the urgent need to reduce our meat consumption at this crucial time in the planet's history. In his 94 years, David Attenborough has visited every continent on the globe, exploring the wild places of our planet and documenting the living world in all its variety and wonder
Actimel brings its decades of experience in live cultures and immune support into the plant-based world with the launch of its new 100% Dairy Free Actimel shots. The new recipe uses a blend of roasted almonds and oats along with two different strains of live cultures, including Actimel's own L. Casei, and essential vitamins D and B6 to support the normal function of the immune system
Vegan Jobs Ireland, a free online recruitment service for companies & staff operating in the plant-based & vegan market in Ireland, is seeing steady growth in both the number of skilled staff uploading their CV's and business seeking these individuals
Plant based meat company Meatless Farm, based in Leeds, is hoping to continue the post lockdown sales increase with its M*** F*** campaign. The provocative campaign has been rolled out in supermarkets, radio, tv, print, and social media, and will cost a total of £1.5m between August and September.
Men's Health, the world's largest men's health publication, made the statement in its July 2020 issue of the magazine, examines the idea in an article entitled "We Need to Get Over the Idea of "Man Food".
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