Just three weeks ago, Ireland saw the opening of its first-ever walk-in vegan bakery, Bear Lemon. Located in Drumcondra, the bakery offers customers delicious vegan and plant-based baked goods. Another plant-based first for Ireland, the bakery sells "Bear Oats", an in-house made oat-based Ice cream brand. The Ice cream can be bought on its own or as a base for the brand's range of milkshake-style shakes.
Research conducted by Kerry Group has revealed some interesting insights into the European plant-based market. With the sector poised for exponential growth over the next decade, these numbers are the tip of the iceberg when tracking the changing consumer trends in favour of plant based alternatives to traditional products. The research found that not only are
42% of plant-based food consumers are choosing plant-based products on a more regular basis, they are seeking tastier products and a wider range to select from.
The Northern Irish (NI) Livestock and Meat Commission(LMC) has launched its new "Love NI Beef" campaign to counteract the decline in beef sales and the growing consumer effort to reduce their meat consumption. The campaign is presented in both traditional media and online, with a combination of farmers, chefs, Dr's and environmental experts offering their opinion in their area of expertise.
With interest in plant based eating reaching new levels every week, more and more businesses are looking to capitalize on this emerging field. Venturing into a new market has its pitfalls. In the case of food service, offerings that tick the plant based or vegan boxes can cause confusion for those not in the know.
Ireland, a country which boasts meat and dairy as its two main agricultural exports, has seen a steady rise in the popularity of plant based eating and a slow but steady move away from the traditional pint of milk, meat and two veg dietary staples which kept our ancestors fed for generations.
Ireland has ranked 10th in the world for countries where veganism interest is highest. The data, compiled by Chef's Pencil, analyzed Google trends over the past 10 years in searches for vegan and plant based recipes. The study found that in Ireland in particular "plant-based cuisine is enjoying an even bigger popularity (than veganism)"
In his new documentary, David Attenborough: A Life On Our Planet, the 93 year old details the urgent need to reduce our meat consumption at this crucial time in the planet's history. In his 94 years, David Attenborough has visited every continent on the globe, exploring the wild places of our planet and documenting the living world in all its variety and wonder
Vegan Jobs Ireland, a free online recruitment service for companies & staff operating in the plant-based & vegan market in Ireland, is seeing steady growth in both the number of skilled staff uploading their CV's and business seeking these individuals
Plant based meat company Meatless Farm, based in Leeds, is hoping to continue the post lockdown sales increase with its M*** F*** campaign. The provocative campaign has been rolled out in supermarkets, radio, tv, print, and social media, and will cost a total of £1.5m between August and September.
Men's Health, the world's largest men's health publication, made the statement in its July 2020 issue of the magazine, examines the idea in an article entitled "We Need to Get Over the Idea of "Man Food".
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