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Just in time for Veganuary, the famous Doughnut Brand Krispy Kreme has launched three new vegan doughnuts.

 

According to the company, the vegan doughnuts will be totally new flavours, including Fudge Brownie Bliss, Caramel Choc Delight and Apple Custard Crumble. The brand promises they will be made fresh every day, no matter where you get them.

 

The doughnuts will be available to purchase in Swords Pavilion, Blanchardstown, The Rocket at Dundrum Town Centre, at any Krispy Kreme cabinet in Tesco and Circle K, added to a Choose Your Own dozen for Click & Collect, or via delivery partners including Deliveroo, Uber Eats and Just Eat.

 

Louise Direito, Krispy Kreme UK, and Ireland's Head of Innovation, said: "We are really excited to bring this range to customers and spread a little joy in January and are confident it delivers on the irresistible taste we are known and loved for whilst being accessible to a broader network of customers." The Fudge Brownie Bliss, Caramel Choc Delight and Apple Custard Crumble doughnuts are certified by The Vegan Society.

 

Ericka Durgahee, Marketing Manager at The Vegan Society, said, "The Vegan Trademark team are thrilled to see Krispy Kreme expanding their vegan options and making them available across the country. They've gone the extra mile to verify their vegan claims with the gold standard in vegan labelling. Those looking for a fresh and tasty doughnut can have peace of mind that no animal
ingredients have been used in their creation."

 

As more and more brands adopt plant-based ingredients, it cements the vegan movement as part of mainstream culture. Although Plant-Based Ireland promotes a healthful diet that focuses on nutrient-dense whole foods, incorporating vegan junk can be a helpful way to eat healthily over the long term. For anyone starting their plant-based journey, vegan swaps for animal-based products can be a good way to start incorporating more plant-based foods into your diet.

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