Award Winning Irish Brand PlantIt Launches in the US
Award-winning, Irish plant-based food brand Plant-It, recently launched in the US, attracting key retailers. They were impressed with the Irish food tech company's innovative range of plant-based food. According to company sources, Plant-It's commitment to its purpose-led tree planting global initiative was also important.
Plant-It has a unique mission of planting trees with each purchase made. They have already planted 20,000 trees in Ireland, Finland, and the UK. Plant-It has multiple international tree planting partners in markets where the brand will expand in 2022.
Noreen Gallagher, CEO of Plant-It, stated, "Put simply, we make great tasting food that happens to be plant-based! The US was a major goal for this year, and being Irish certainly resonated well with our American partners. We kicked the week off with a visit to Bord Bia's US HQ, followed by a meeting with Helena Nolan, the Irish consulate to the US. We also paid a visit to NYSE, which further fuelled our ambition to become a global leading food brand".
Plant-It was founded by Declan Gallagher, from Promise Gluten-Free and Gallagher's Bakery background. The business was incorporated in 2019 when Declan invited another Irish food entrepreneur Tadhg Geary to join him on the journey to make plant-based foods mainstream. Tadgh and his family-built Pallas Foods to $600m sales before the business was acquired by Sysco Corporation (NYSE: SYY) in 2009. Noreen Gallagher, formerly of McCain Foods, Nike and Glanbia, joined her brother as CEO of Plant-It. Speaking of her position, "I have enjoyed working with global leading brands and look forward to building Plant-It to be a global player in the plant-based category over the coming years."
Plant-It produces a range of plant-based foods, including meat-free burgers and mince, chicken-free goujons, and plant-based burgers. The company won two awards this year:
- Ireland's Favourite Meat Substitute Brand - V Awards 2021
- Plant-It Quarter Pounder - Best Sustainable Food Product - Irish Foodservice Supplier Awards 2021
Although Plant Based Ireland recommends eating a diet rich in whole, unprocessed plant foods, we also believe that balance is an essential part of life. High-quality plant-based 'comfort' food plays a role in long-term adherence to a healthy lifestyle. If you want to find out more about Plant-It, you can visit their website at www.plantit.com
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