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Cadbury Unveils New Plant-Based Chocolate In Ireland

Cadbury Ireland has revealed the release of its first-ever plant-based chocolate bar – Cadbury Plant Bar. They follow other major chocolate brands such as Galaxy and Lindt, which have released their own plant-based chocolate lines. The Cadbury Plant Bar is a plant-based alternative to Cadbury Dairy Milk. Debuting in two flavours, Cadbury Plant Bar Smooth Chocolate and Cadbury Plant Bar Smooth Chocolate with Salted Caramel pieces, the all-new plant-based chocolate is now available nationwide (RRP €3.99)

 

Over two years, the company developed their plant-based range at Mondelez International's Global Centre of Excellence for Chocolate Research and Development in Bournville. The company claim that the bar retains the creamy taste you expect from Cadbury by replacing bovine milk with almond paste. Almond paste provides a similar taste and texture to milk ingredients while offering a hint of nuttiness. Cadbury's new Plant Bar range carries the Vegan Trademark as registered by the Vegan Society. It uses 100% plant-based packaging using certified bio-sourced plastics made from renewable sources.

 

Cadbury Brand Manager Eileen Leahy said: ‘We're delighted to finally confirm that the rumours swirling around Cadbury Plant Bar in Ireland are true! Our ambition has always been to provide a wide range of tasty products and want to offer more choice to more consumers, and the new Plant Bar give us something different, but equally delicious.’

 

More and more mainstream brands are joining the plant-based revolution. But is this a good thing or a bad thing?

 

Until recently, the growth of vegan foods has been led by vegan brands, which has created whole new food production industries – much of which is small scale and local. Will more prominent brands entering the market disrupt the growth of these home-grown vegan brands, or is it just a sign of a sea change in our global food system. Only time will tell.

 

Meanwhile, we welcome any and all opportunities that encourage people to give up dairy and start living a plant-based lifestyle. The Cadbury Plant Bar is now available in Supervalu and Dunnes Stores and in Tesco from March 2022. For more information about the Cadbury Plant range, visit www.Cadbury.ie

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