European Union Promotes Shift To Plant Based Diet

"Farm To Fork Strategy" Highlights The Need For A Sustainable Food System

The EU published its new Farm To Fork & Biodiversity strategies yesterday, which explicitly stated the need for member countries to shift to a "More plant-based diet" for both environmental and health reasons, with reducing obesity cited as the main concern.

The strategies also highlighted the need for an EU wide standard for "front of packaging" labeling on food items. The Commission hopes that this will, "provide further help to consumers to choose lower sugar/calorie options if they wish while continuing to provide producers with the opportunity to reformulate and offer consumer choice."

Europatat welcomes the Farm to Fork strategy and calls on the Commission to  ensure a coherent and realistic approach | PotatoPro

Cutting Pesticide Reduction by Half

With the current pandemic highlighting the issues with the existing food supply chain, the EU hopes that the strategy will strengthen the system to cope with any future unforeseen events. "The coronavirus crisis has underlined the importance of a robust and resilient food system that functions in all circumstances."

As part of this, the strategy details ambitious targets on pesticide reduction, organic farming, and soil nutrient protection. Goals include a 50% reduction in chemical & hazardous pesticides by 2030, 25% of agricultural land to be organic by 2030, and "a reduction of nutrient losses by at least 50% while ensuring that there is no deterioration in soil fertility".

The soil nutrient goal is particularly key in the nutritional quality of fruits & vegetables. If it is not in the soil, it is not in the food. If it is not in the food, it's not in you.


Moving to a more plant-based diet with less red and processed meat and with more fruits and vegetables will reduce not only risks of life-threatening diseases, but also the environmental impact of the food system

French Plant Based Restaurant ONA Awarded Michelin Star

ONA Becomes The First Plant-Based Restaurant In France To Recieve The Prestigious Award   Plant-Based Restaurant ONA, which stands for Origine Non-Animale (or Animal-Free Origin), was awarded a Michelin Star on the 18th of January, making it the...

IKEA Adds Further Plant Based Products To Menu

The Swedish Furniture Giant Has Added More Plant-Based Options To Further Expand Its Vegan Menu Offerings For Veganuary And Beyond IKEA is widening its plant-based and vegan options for customers who visit their in-store cafeterias, a spokesperson fo...

Ireland’s First Walk-In Plant-Based Bakery Bear Lemon

Just three weeks ago, Ireland saw the opening of its first-ever walk-in vegan bakery, Bear Lemon. Located in Drumcondra, the bakery offers customers delicious vegan and plant-based baked goods. Another plant-based first for Ireland, the bakery sells ...

Meat Alternatives Market to Surpass $21 Billion in 5 Years

The prediction was made by Zion Market Research, which defines meat alternatives as "anything that mimics traditional meat but is made entirely using plant ingredients".

Burger King Banned From Advertising Burger as “100% Plant Based”

The burger was launched to coincide with the increasingly popular "Veganuary" trend, which encourages participants to adopt a plant based diet, free of animal products, at the beginning of each year.

USDA May Drop Dairy In New Dietary Guidelines

The Dietary Guidelines Committee, which outlines the nutritional curriculum taught in public schools throughout the country, is currently formulating its recommendations for 2020 - 2025.

Irish Plant Based Supplements Company “Growing 40-50 percent month on month”

The Wicklow based supplements company, One Nutrition, recently overhauled its brand to tackle issues such as sustainable sourcing, environmental packaging, and rising consumer demand for plant-based products.

Study Finds Irish Diet Nutritionally Deficient & Unsustainable

A new study has highlighted nutritional, financial, and sustainability problems with the current standard Irish diet. It reports that Irish people consume too much harmful animal protein, particularly from red meat.

Irish Plant-Based Sauce Packs a Nutritional Punch

It seems that every day there is a new plant based food product on the market. With meat consumption increasingly facing pressure from health, environmental and scientific communities both in Ireland & abroad

Irish Cheese Sales Down 75% During Lockdown

Coronavirus has caused a 75% drop in the sales of Irish cheese, according to the countries' cheesemakers. The sudden and sustained closure of eateries, farmers' markets, and food outlets have negatively hit demand for the product.