Ireland’s Largest Sausage Producer Announces Plant Based Product “Revolution”
Finnebrogue Announces Plant-Based Product "Revolution"
Finnebrogue, Ireland's largest sausage producer, has announced a large scale expansion of its plant-based product range. The company, which turned over £90 million in 2019, has recently filed a series of patents which would indicate moves into the plant-based chicken, seafood, and meat alternatives market. According to the Vegconomist, Finnebrogue filled two intellectual property patents in the final months of 2020, hinting at the release of new products in 2021.
In keeping with their meatless bacon slogan, "naked without the oink", the company trademarked 2 phrases, "naked without the cluck", which references chicken or meatless chicken alternatives, and "naked without a splash", showing the intent to release plant-based seafood alternatives.
The new product line is likely to created in Finnebrogue's brand new "Vegetarian & Vegan Factory" which will open in Co. Down in the coming weeks. The facility will employ over 90 people and will generate an estimated turnover of £30 million each year, as the demand for meat-free alternatives continues to skyrocket beyond 2021. Brian McMonagle, Managing Director at Finnebrogue said:
“Finnebrogue has always prided itself on providing consumers delicious, innovative products – and given the increasing demand for vegan and vegetarian alternatives – this new factory was the obvious next step in our extraordinary growth.
“We are determined not to stand still and are always looking to make food the best it can possibly be, without being bound by the way it’s always been done. More and more people are switching to a vegan or vegetarian diet – and even meat eaters are increasingly seeking a day or two off a week."
Finnebrogue products are available in Tesco, Dunnes and Marks & Spencers. A full list of Finnebrogue stockist in the Republic & Northern Ireland can be found here.
"More and more people are switching to a vegan or vegetarian diet – and even meat-eaters are increasingly seeking a day or two off a week"
Posted by Brian McMonagle, Finnebrogue Managing Director
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