fbpx
topimg

Plant Based “M*** F*** campaign” Launches In UK

Meatless Farm Hopes To Use The Lighthearted Campaign To Drive Sales

Plant based meat company Meatless Farm, based in Leeds, is hoping to continue the post lockdown sales increase with its M*** F*** campaign. The provocative campaign has been rolled out in supermarkets, radio, tv, print, and social media, and will cost a total of £1.5m between August and September. According to market research company Neilsen, sales of their plant based meat substitutes have increased 179% in the last 12 months and the new campaign is specifically targeted at those who are eating less meat or have recently removed animal products from their diet.

Meatless Farm is the UK's fastest-growing company in the "meat substitute" market, which is dominated by US duo Impossible Foods and Beyond Meat. In Ireland, Kerry Group has publically moved into the plant based protein space with its "Radicle" range of meat alternatives. Consumers should educate themselves on these new options to make the healthiest possible choice for themselves, and understand that some of these meat alternatives are heavily processed and should be viewed as a transitional food.

Meatless Farm Secures Major Investment From Channel 4 - Meatless Farm

A Memorable M*** F**** Campaign

Meatless Farm’s chief growth officer Michael Hunter stated that the company had seen a surge in sales throughout the lockdown period, and he hopes that will continue, boosted by their tongue in cheek campaign."Throughout lockdown, we’ve seen a surge in sales, with more and more Brits trying or considering making the swap to plant-based, even if it is just once a week"

"We felt the nation needed a bit of a lift as it’s been a tough time for everyone, so more than ever we wanted to create something light-hearted and fun that consumers would remember when they are looking for alternatives to meat."

cot-img

We wanted to create something light-hearted and fun that consumers would remember when they are looking for alternatives to meat

Posted by Michael Hunter, Meatless Farms

Be Part Of The Sustainable Revolution!

Have you heard of The Earthy Marketplace yet? It aims to be the first of its kind All-Ireland Resource Hub for Conscious Consumerism. The Earthy Marketplace is a unique concept with a broad and ambitious scope to help promote conscious businesses Ire...

Award Winning Irish Brand PlantIt Launches in the US

Award-winning, Irish plant-based food brand Plant-It, recently launched in the US, attracting key retailers. They were impressed with the Irish food tech company’s innovative range of plant-based food. According to company sources, Plant-ItR...

Vegano Deli’s Ant – A Doting Dad And A Fine Vegan Baker

We got the opportunity recently to have a chat with Ant from Vegano Deli in Galway. After sampling his cakes, we can confirm this doting dad is also one of the finest vegan bakers around! 1. Who are you? Tell us a bit about yourself I’m originally ...

Interview With A Soil Scientist – Health, Agriculture & Sustainable Practices

Soil is just the dirt your food is grown in, right? Well, after this interview with Dr Aga Piwowarczyk, you may think differently! Aga is an avid surfer and soil scientist living in Co. Sligo. We talked about why soils matter, why our soils are dying...

Seaweed Goujons, Ireland’s next big thing? | Plant Based Ireland

Plantruption, an Irish food tech company, uses handpicked Seaweed from Ireland’s West coast and other sustainable ingredients to produce plant-based seafood. The company, which stocks its products in Supervalu stores nationwide, is launching it...

Ashton Kutcher Invests in Lab-Grown Meat Company

In celebrity news, Ashton Kutcher has invested in cultured meat company MeaTech 3D. MeaTech is an Israeli company, which aims to provide a more sustainable ‘meat’ solution, by developing an industrial cultured meat production process, usi...

Dr. Oetker Launches First Ristorante Vegan Pizza

One of the nation’s top frozen pizza brands, Dr. Oetker’s Ristorante, carried out its own research, surveying 600 Irish people and found that over 50% of respondents, aged 18-55, would describe their diets as Flexitarian, while 88% would consider...

A Guide to Milk Alternatives

A Guide to Milk Alternatives Introduction We now live in a world full of alternative food and drink options created to cater for all kinds of diets and lifestyles. These days it’s common to find a range of dairy alternatives in a dedicated aisle at...

A Guide to CBD Oil for Plant Based Eaters & Vegans in Ireland

This article will guide any person following a plant based or vegan diet through the CBD market place. We will look at the ingredients of CBD oils and other CBD products so that you can be sure no animal derivatives are present in the CBD option you ...

Harvest Day Expands To Offer Nationwide Deliveries of Fresh Organically & Naturally Grown 100% Irish Produce

Harvest Day is now offering weekly and fortnightly deliveries of freshly picked organic 100% Irish produce direct to customers’ doors