Northern Ireland

October 17, 2020

Analysing The Northern Irish Livestock and Meat Commission’s “Love NI Beef” Campaign

The Northern Irish (NI) Livestock and Meat Commission(LMC) has launched its new "Love NI Beef" campaign to counteract the decline in beef sales and the growing consumer effort to reduce their meat consumption. The campaign is presented in both traditional media and online, with a combination of farmers, chefs, Dr's and environmental experts offering their opinion in their area of expertise.